Clinical expertise, content strategy, and product thinking at the intersection of therapy and tech.
New projects, collaborations, and conversations at the intersection of clinical expertise and digital mental health product — where rigor and real user experience finally meet.
I'm a clinical social worker turned digital health builder with a decade-long arc from direct practice to content strategy and program design. My MSW is in Adult Mental Health, and before moving into the tech side of this industry, I spent years as an iCBT therapist — managing large caseloads on digital platforms, delivering structured psychological interventions asynchronously, and learning exactly where digital mental health content breaks down when it meets a real person in distress.
That clinical foundation is the through-line in everything I've built since. At TELUS Health, I lead clinical content strategy for digital EAP wellness programs — designing outcome-driven program architectures, editing for clinical fidelity and readability, globalizing content for international markets, and managing a small team of writers. I introduced a goal statement framework and activity taxonomy that shifted our approach from topic-based to outcome-based design, which is a small thing that turns out to matter enormously at scale.
I'm a writer by compulsion and a systems thinker by training. I believe the best digital mental health products are the ones where those two things are the same job — and I'm always interested in teams building at that intersection.
Download resumeDesigned and edited iCBT-informed wellness programs across mental health, self-care, workplace wellbeing, and men's mental health — balancing clinical fidelity with engagement at scale.
Developed a goal statement framework and activity taxonomy for digital programs, shifting the team's approach from topic-based to outcome-based content architecture.
Globalized Canadian clinical content for international markets — adapting tone, cultural references, and clinical framing while maintaining a 7th-grade reading level and evidence base.
Lead a small team of clinical content writers — managing editorial standards, quality review, and the ongoing negotiation between what's clinically sound and what users will actually read.
Three years managing large patient caseloads via digital platforms — giving me a ground-level view of what digital mental health content does and doesn't do when it meets a real person in distress.
All programs written to a 7th-grade reading level, geography-neutral, and culturally adapted for international audiences — because mental health content that isn't accessible isn't actually mental health content.
Ask me anything — about my background, how I think about clinical content, what I'm looking for, or what I think is broken about digital mental health products right now.
Open to conversations about clinical content, product, and what comes next.